Today, personal branding is a very essential part of an individual’s career. It helps an individual establish their name as a thought leader in their industry. Personal branding also has to do with how people perceive and remember you.
According to InfluencerMarketingHub personal branding is:
the unique combination of skills, experience, and personality that you want the world to see you. It is the telling of your story, and how it reflects your conduct, behaviour, spoken and unspoken words, and attitudes.
Interested in boosting your personal brand online? You’re on the right page.
In this article, we’ll be sharing 5 ways to boost your personal brand online. Let’s get to it!
1. Be authentic
Be real, don’t fake it. Personal branding doesn’t allow individuals to create a contrived voice or a fake persona that is not genuinely them. People can perceive when an individual is being fake. Your personal branding builds from your passion, values, skills, and goals.
2. Know your audience
It is very important you know who your audiences are. Know the individuals you are trying to reach. What social media platforms are they on, are they thought leaders in your industry, website designers, developers, or digital marketers?
Define your audience!
According to northeastern.edu, if your goal is to reach hiring managers and recruiters, you might start by creating or updating your LinkedIn profile. Why? Because 92 per cent of recruiters leverage social media to find high-quality candidates and, of those, 87 per cent use LinkedIn.
3. Determine what you want to be known for
Decide what you want people to know you for online. Determine your niche and build it, so when anyone talks about your niche or industry the name that pops in their mind is yours.
4. Genuinely care
To build a good personal brand online, it is necessary you genuinely care about your online audience.
Position yourself as a thoughtful person who genuinely cares about other people. If you are not interested in helping other people, then your personal branding online journey might not be successful.
Engage! Engage!! Engage!!!
In building your personal branding, you need to engage your audience, respond to your comments, comment on some other industry thought leader’s posts also, this can also help widen your exposure and ultimately increase your online followers.
6. Be consistent
One of the major components of successful personal branding is being consistent and true to your brand.
Be consistent in your posts, tone of voice online, color scheme, profile pictures, etc.
Remember personal branding comes from passion, skills, goals, and values.
If you need help or guidance in improving your personal branding, simply Contact Us. We’d be happy to assist.